Almost 5 million views to date.
Led this project from start to finish – conceptualised and scripted the spot for Japan’s premier haircare brand, Shiseido. Supervised pre and post-production, and attended the shoot in Yokohama.
Sublimic is Shiseido’s professional range. This video was crucial in effectively launching Sublimic for the first time to stylists and hair studios all across Japan.
Almost 5 million views to date.
Led this project from start to finish – conceptualised and scripted the spot for Japan’s premier beauty giant, Shiseido. Supervised pre and post-production, as well as the shoot in Yokohama.
This video was crucial in effectively launching Sublimic (Shiseido’s professional range) to stylists and salons across Japan.
The idea – What if hair was human? Awakened by the best treatment ever. We brought it to life and produced a distinctively different spot for a hair product. The voice over was written in haiku fashion for a zen-like vibe.
VO:
Everyone has beauty
Waiting to be awakened.
Beauty is a belief that grows from within.
Beauty is revealing your inner strength.
Beauty is how you feel.
Awaken your beauty.
Sublimic.
Hair beauty from within.