This personal initiative project was done with an aim to cancel the No. 1 stereotype plaguing Insurance Agents, that they are disingenuous salespeople.
Strategically, I knew I had to break down the barrier of what separates them, and flip how their similarities in life actually brings value to customers.
The Idea – #WeDoLifeToo
Working closely with Prudential, we featured real staff and their most intimate challenges in life. This was aired on social as well as in cinemas nationwide.
See the rest of the #WeDoLifeToo campaign here.
It was incredibly successful, positioning Prudential as a market leader, with many competitor brands producing copy-cat content soon after.