Conceptualised and scripted this spot for Unilever's largest detergent brand, OMO (also known as Skip, Persil, Surf Excel depending on where you live). Supervised shoot in Sydney and post-production in Singapore.
3-in-1 capsules have been around in Europe for quite a while. A fresh perspective was crucial in changing its perception. The idea – Laundry has gotten smart too.
VO:
Simplify your life when you choose smart.
Efficiency has gotten smart.
Sustainability has gotten smart.
Simplicity has gotten smart.
And when it comes to laundry, you’d choose what’s smart too.
SKIP 3 in 1 smart capsules, all-in-one for a perfect wash.