How do you help LEGO, a foreign brand, stand out in the media frenzy of Singapore’s most celebrated occasion – SG50?
By revealing a glimpse into our future, through the eyes of 6 year old Singaporeans.
Generated $1,900,000 of earned media and the highest sales record ever for Lego Singapore (to date).
Ranked #1 marketing campaign for SG50 by PR Week, and #5 on the most SG50-related brands.
Fast Company / PSFK / The Drum / mumbrella / Vulcan Post / Yahoo! News / Campaign Asia
Gold, Integrated Campaign // Best of Category, Integrated Campaign //
Bronze, Social Promo – Creative Circle Awards 2015
Gold, Integrated Campaign of the Year – Hall of Fame Awards 2015
Gold, Best PR Campaign // Gold, Best Use of Content // Bronze, Best PR-led Integrated Communications – PR Awards 2016