Badoit: Champagne of Waters

Badoit: Champagne of Waters

Badoit: Champagne of Waters

Badoit is a sparkling water that wanted to position themselves as ‘the champagne of waters’. We took the opportunity to bring this to life at Singapore’s biggest food festival.

Using RFID and distance sensors, guests were rewarded with an instant photo opportunity by simply raising their Badoit glasses.

Amplifying Badoit via social, we asked guests to share their printed photos on IG or FB with a hashtag for a chance to bring home a chef.