We turned a small budget brief around with some big thinking and an even bigger ambition. One that was seemingly impossible to pull off. I remember walking into the office of every media owner in Taipei, to give airtime to a kid’s playtime.
During a Lego play school session in Da-an Taipei, we caught a child’s imagination at play. The footage was then aired across Taiwan including Taipei’s busiest central business district, ensuring that it wouldn’t go unnoticed by working adults.
We reminded parents that even the best toys are no substitute for their time.
View the original video posted on LEGO’s facebook page here.
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